Step 4 - Manage Roles in Discord

W3W allows you to create roles that are not only available in the W3W brand portal but also in other supported apps (currently support Discord, other apps coming soon). Once the role is created, W3W will be able to keep your community members' roles up-to-date and help you further provide role-based services or access to eligible customers. Less trouble with manual distinction and setting.

About Community Roles

Community roles are used to establish memberships and corresponding benefits for your community members. An example can be - A project owner might create and assign a "Platinum Member" role to certain members, which grants them the unique benefits of unlocking a VIP channel in the Discord server or accessing to a special airdrop.

What are Roles:

• Compared with tags, which are more oriented towards internal operational purposes, roles are the external-facing identities of your community members.

• Roles can help you better identify valuable community members and provide access authorization to unique benefits/rewards/features based on their contributions.

• Roles are also a representative for your customers as his/her community tier. Proper utilization of roles can largely increase the engagement of your community.

How to Manage Your Discord Roles

W3W provides a centralized place for you to manage your community identities across apps (future extensions: Shopify plugin, other Web3 applications, etc.).

Brand owners manage and add roles on W3W, and can synchronize these roles to Discord.

Step 1: Click the "Connect to Discord" button to connect and authorize your Discord account.

W3W bot will only ask for permissions that enable us to provide related services to you. We will NEVER expose your business details to any third parties.

Step 2: When authorized, click the "Add New Server" button to provide our W3W bot admin access and add your Discord server to W3W.

When successfully connected, you will see your Discord server as shown in the picture below.

Your existing Discord roles will be automatically synchronized to W3W platform once successfully connected, but we only have readable permissions for these roles and CANNOT do any actions based on them. Only the roles created on our platform can be applied to our other functional modules.

Step 3: Create and manage roles in W3W and decide if you want to apply to Discord.

W3W allows you to set up who is eligible to get the role based on on/off chain assets and behavior-based analysis.

Step 4: W3W will set up a channel with an auto-message that has a link to the verification page.

The link will navigate your users to your project page on W3W to verify their wallets and obtain eligible roles. If there is a new eligible role for this wallet or if the wallet is not eligible for a certain role anymore, W3W will update the roles automatically in Discord.

Apply Roles in W3W

Once your Discord server is connected, all of your existing or new roles can be supported in the majority of places within W3W:

• Role can be used as eligibility checks for your campaigns, and only Discord members with required roles can join the campaigns

• Role holders will be shown in the 'Community' dashboard for you to manage easily

• You can initiate any further outreach emails or airdrops toward specific role holders